Creative workflows and AI generators · What to review
Generation is one step
A model can produce an image or video from an input. A customer workflow also needs source context, factual review, editable decisions, recovery and delivery.
Keep source decisions inspectable
Know which product facts and owned source media were used. When a source changes, do not silently treat an old creative as current.
Edit the work independently
Compare explicit creative directions and edit the selected draft. Preserve unrelated media and copy when revising one part of a timeline or layout.
Inspect before accepting
Review playback, copy, visual details and factual claims. The exact output revision matters more than the fact that generation finished.
Treat cost as a complete lifecycle
Failed attempts, retries, inspection compute and shared source work can matter. A known provider subtotal is not automatically the total cost of an accepted ad.
